06
Jun
IFSEC International
Exhibitions
Pb managed the participation for Seagate Technology at the International Trade Show IFSEC. The team were involved from the initial brief for the stand and then managed the whole project including a speaking slot, lecture theatre schedule, press interviews, meeting room and schedule, drinks at the stand, promotion staff for prize draw and lead generation and an after show drinks party at a bar in the venue. The team use the event as a lead generation event so we worked closely with them creating new ways to improve the leads at the event. The stand had a detailed brief with a meeting room, secure product displays, partner display area, presentation area and demos.